Emma Østerbø has been participating in and/or managing projects in manufacturing industry for almost two decades. Educated in Sweden, custom made for a job at Volvo, she ended up in the Norwegian countryside, at Raufoss. The Raufoss industry is the most robot-populated in Norway and 60 companies in the region are all globally competitive in automotive, defense, energy and more. Now as the CEO of the industrial cluster NCE Manufacturing (Norwegian Centre of Expertise), certified with the ECEI Gold Label and CEO of Manufacturing Technology Norwegian Catapult center she has taken on the role to share the competence of the cluster to the rest of Norway, with focus on SMEs. “Industryfluencer” on Instagram is her effort to de-mystify manufacturing industry to the public.